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The Late Payers - Utilities consumers are monthly hotline consumers who have recently been unable to pay their utilities, and have had them turned off, and then turned on again.
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SEGMENTS
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Data card currency: US Dollar
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739,092
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Universe / Base Rate
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$97.00/M
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48,000
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Monthly Hotline
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+ $12.00/M
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LIST TYPE
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Consumer
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SOURCE
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Direct response
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GEOGRAPHY
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Domestic (US)
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DATA CARD MAINTENANCE
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Data card update frequency
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MONTHLY
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Late Payers - Utilities are the "new normal" in these economic times. Often struggling with several overdue bills, these consumers juggle their payments, until they have gone too far, and their utilities get turned off.
The Late Payers - Utilities consumer will respond quickly to offers for financial assistance, credit repair, cash advances, real estate offers, debt consolidation, legal services, financial advice, self help, refinance opportunities, consumer discount programs, coupon redemptions, installment payment plans, subprime credit offers, pay day loans, merchant credit programs, and more.
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