Eco-Friendly Mom's & Dad's

The Eco-Friendly Mom's & Dad's are self reported environmentalists. We then match birth records to further identify them as parents that are Eco-Friendly. These parents go out of their way to purchase products and services via catalog and online to help green the environment, and make the world a better place for their children. Not always having been aware of the purchase and consumption impacts on the earth and environment, the new role of parent has caused these people to act aggressively to catch up for the past. They respond to offers quickly, and they spread the word on products and services they feel will green the globe.

SEGMENTS Data card currency: US Dollar

1,198,308 Total Universe / Base Rate $95.00 /M 201,876 Monthly Hotline + $10.00 /M

LIST TYPE
Consumer
SOURCE
Lifestyle questionnaire
GEOGRAPHY
Domestic (US)
DATA CARD MAINTENANCE
Data card update frequency MONTHLY

DESCRIPTION

Eco-Friendly Mom’s and Dad’s are completely dedicated environmentalists. These Eco-Friendly Mom’s & Dad’s go out of their way to find and purchase products & services that offer the possibility of making the world a greener place for everyone. They dedicate themselves to healthier lifestyles, eco-friendly products and services, social and political oversight, and overall programs that restore and protect the environment for the future. Becoming a Mom and Dad has made them even more aware of the long term effects on the globe that have impacted what they will leave to their children. Because of this new awareness, they have taken an active role in the green movement. Now, the question of “what will be left for the next generation?” gives new purpose to each purchase, and they act quickly to green offers, before it is too late. Eco-Friendly Mom’s & Dad’s make the perfect target for offers such as insurance, college programs, clothing, self improvement, holistic health care, eco-friendly products, automobiles, investments, and offers from companies with clear sustainable practices, to name a few.