Hush Little Baby, Don't Say a Word - NEWBORNS!

Build a brand loyal base of parents as we stay connected with these parents from their child's birth up to 8 years of age. They come to us from online surveys, and we further match birth records. They begin new, having completely new purchase needs, and will have ever changing needs as their child grows, and the child's needs change.

SEGMENTS Data card currency: US Dollar

5,870,000 Total Universe / Base Rate $95.00 /M (Birth to 8 years old) 778,000 Birth to 1 year old $95.00 /M 52,000 Monthly Hotline + $10.00 /M 13,000 Weekly Hotline + $15.00 /M

LIST TYPE
Consumer
SOURCE
Internet/On-Line
GEOGRAPHY
Domestic (US)
DATA CARD MAINTENANCE
Data card update frequency MONTHLY

DESCRIPTION

Just like the nursery rhyme says “Hush Little Baby, Don’t say a word…Daddy’s going buy you…” whatever you want, for a long, long time! Hush Little Baby, Don’t Say a Word - Newborns! allows you the opportunity to reach moms and dads who have just brought home their baby from the hospital. These parents will be buying for their children forever…each child they have will bring additional needs, and purchases. The parents on this mailing list are going to be ideal for all offers for their new bundles of joy…from clothing, toys, furniture, parent and baby magazines, insurance, automobiles, pets, savings plans, credit cards, healthcare, specialty foods, donor causes, and more. Build a long and lasting relationship with these moms and dads…we track these children and their families all the way up to eight years of age.