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Now America - African American Households will bring your offer into today's African American families, which has grown in purchasing power and influence over the last few decades.
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SEGMENTS
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Data card currency: US Dollar
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5,636,895
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Universe / Base Rate
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$95.00/M
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465,000
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Monthly Hotline
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+ $10.00/M
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LIST TYPE
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Consumer
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SOURCE
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Multi- sourced through surveys and credit card transactions
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GEOGRAPHY
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Domestic (US)
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DATA CARD MAINTENANCE
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Data card update frequency
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MONTHLY
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Now America - African American Households reaches an ethnic group that not only continues to grow, but the Now America - African American Households list lets you hone in on those households that have gone through the most recent economic, social, and political events.
These households are facing challenges, and opportunities that no other generation of African American families have faced in America. They are more aware of political, social, economic trends, and are more informed on health, education, wellness, and fitness.
They are very brand loyal, and are ideal for offers for automobiles, credit cards, housing, investments, sports, apparel, children’s products, education, scholarships, travel, savings plans, gifts, telecommunications, technology, pets, donations, and more.
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