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Now America - Families with children 13 - 18 will reach families with experience as parents, and children whose needs are growing into the needs of young adults. These families will have one or more children in the household. As these families have evolved, so have their consumer purchasing requirements.
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SEGMENTS
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Data card currency: US Dollar
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9,950,470
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Universe / Base Rate
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$85.00/M
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825,000
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Monthly Hotline
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+ $10.00/M
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LIST TYPE
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Consumer
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SOURCE
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Multi-sourced through surveys and credit card transactions
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GEOGRAPHY
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Domestic (US)
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DATA CARD MAINTENANCE
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Data card update frequency
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MONTHLY
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Now America - Families with children 13 - 18 are unique from generations past in that the economic, social, and political experiences they have had in their lives has prepared them to be consumer survivors. They are active both online and offline, and will respond to offers for the welfare of their families.
They are ideal for offers focused on savings, college, fitness, scholarships, wellness, nutrition, automobiles, apparel, gifts, vacations, travel, credit cards, career, self help, technology, telecommunications, music, cooking and kitchen, home delivery services, and more.
Now America - Families with children 13 - 18 are a very "future focused" group, as they prepare for the entry into high school, college departures, enrollment in the armed forces, etc. They are a group of very active participants in society. They will donate to causes and candidates that support their views, they will be more active than generations past at preserving the global community, and will often subscribe to 4 or more publications and have 5 or more credit cards. Their lifestyle is active so they will prefer offers that can add to their lives, are easy to respond to, and that can bring simplicity to the hectic day - to - day.
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