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Now America - Seniors features consumers age 55+ in households across America. These consumers have seen some of the most dynamic economies in their lifetimes, and are in a position to be the purchase opinion leaders for their friends and families based on all of their experiences.
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SEGMENTS
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Data card currency: US Dollar
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28,163,794
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Universe / Base Rate
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$85.00/M
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2,098,875
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Monthly Hotline
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+ $10.00/M
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LIST TYPE
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Consumer
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SOURCE
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Multi-sourced through surveys & credit card transactions
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GEOGRAPHY
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Domestic (US)
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DATA CARD MAINTENANCE
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Data card update frequency
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MONTHLY
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Now America - Seniors will bring your offer to a group of extremely experienced consumers. They are much more aware of economic issues, health issues, fitness issues, technology & telecommunications than the generation that came before them.
They have lived through some of the most dynamic economic, social and political events than most other generations, and they have learned to be an economic survivor.
They will respond with frequency, and loyalty to offers that make sense to them for pets, animals, children, apparel, college savings plans, investments, travel, credit cards, entertainment, gifts, collectibles, housing, donations to causes and candidates, automobiles, and more.
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