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Now America - Travelers features consumers that self report that they travel for either business or pleasure. They enjoy adventure travel, cruise travel, exotic destination travel, and travel geared toward families.
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SEGMENTS
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Data card currency: US Dollar
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14,876,425
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Universe / Base Rate
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$85.00/M
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978,000
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Monthly Hotline
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+ $10.00/M
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LIST TYPE
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Consumer
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SOURCE
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Lifestyle questionnaire
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GEOGRAPHY
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Domestic (US)
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DATA CARD MAINTENANCE
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Data card update frequency
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MONTHLY
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Now America - Travelers are unique from travelers in the past in that the economic, social, and political experiences they have had in their lives has changed the way they view travel, and in the ways and destinations they chose to travel to. They are active both online and offline, and will respond to offers that allow them to travel based on lifestyle interests, or allow them to substitute travel to far away destinations with activities they can participate in closer to home.
Recent political, social, and economic events have not stopped them from travelling, but have certainly changed the frequency and amount of travel taking place. That being the case, the offers must take into account the economy, the political climate, and make sense to these economic survivors.
Ideal offers would include, but are not limited to travel, automobiles, credit cards, insurance, apparel, resorts, sports merchandise, pets, children, savings, investments, gourmet foods, wines, cigars, collectibles, cruises, recreational vehicles, home improvements, gifts, and more.
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