Working for the Weekend - Masterfile

Working for the Weekend is a list of working Americans from most every profession. You can reach individuals who have both a consumer need, and a professional need at their home addresses. With today's hectic pace, and the many demands on most working households, this generation of buyers is accustomed to ordering online, as well as off line, and are looking for convenience in ordering. They respond well out of necessity for time in their lives.

SEGMENTS Data card currency: US Dollar

12,929,895 Total Universe / Base Rate $105.00 /M

LIST TYPE
Consumer
SOURCE
Self reported & State License Records
GEOGRAPHY
Domestic (US)
DATA CARD MAINTENANCE
Data card update frequency MONTHLY

DESCRIPTION

Working for the Weekend - Masterfile allows you to reach most all types of working American at their home addresses. You can double the opportunity for your offer, as these people have both a personal consumer need, and a professional consumer need for goods and services. These consumers usually work hectic hours. Because of this, they are more likely to respond to offers in the mail. They are active in their professional lives, and active socially in their personal lives. They purchase online and offline, but no matter what, they purchase. Working for the Weekend - Masterfile is ideal for a wide variety of mailers promoting both personal and business credit cards and financial offers, professional seminars, health and fitness offers, home and personal services, computers, automobiles, insurance, investment, travel and entertainment offers, college and retirement savings plans, magazines, pets and pet products, and so much more.